SB in Authored Content (EQN Static Quests)
This was the example they gave at SOE Live. Developer writes a static quest in a village to retrieve a relic at the bottom of a mine. Other nearby interests want the mine for other things like mining - such as a nearby goblin tribe, bandits and a gang of dwarves.
So while the game is going on the goblins, bandits and dwarves will be constantly fighting over the mine, taking and retaking it, and when you get the quest you don't know what you'll have to face to get the relic back.
SB in the World
Goblins are spawned in the world they like money, they'll go looking for it, eventually setting up camps. Nearby villages/merchants will start looking for people to have quests.
But because SB can simulate a lot more than greed you can get scenarios like: King loves Queen, you meet the Queen and can, overtime, romance her and steal her away from the King. King will go after you for doing that. That's the part I want to see if they can put in.