I think the opposite is possible to faceless if they want it: grab live players and reinvigorate their own guild, as much or more of the bleed of people bailing at live. This will be a super hyperactive and successful guild based around truebox level needs for internal help and participation. Live guilds are full of loners and once a week raids. They could, again if they really wanted, recruit people that are likely thirsting for a more active and less loner based live experience.
Roi obviously did very well both when the first tlps got merged and then when reaching live.