Well, see here"s the thing. Society lies to you. Society lies to men and women equally. You shouldn"t be misogynistic or philogynistic, but to have the best grasp on things you need to be a little misanthropic and very much nihilistic, egotistic, and hedonistic. (too many -istics...) Why? Because that"s what modern society praises. Simple as that.
The bottom line is people believe, say, even consciously to themselves think one way, but act, unconsciously think and desire in a completely different way. And this completely different way is what drives society such as it is.
Take the idea of true love or love at first sight. In idealistic terms, most women will probably tell you they believe it. Or they"ll tell you they believe there"s the perfect person out there for them, their proverbial white knight. But none of this is actually true. Because any time a guy acts in such a fashion, he becomes a creeper. So you see, behavior as it relates to conscious thought does not match unconscious desire. The girl THINKS to herself she wants some guy to fall in love with her at first sight, but the unconscious desire, which is driven by her ego, rejects it completely and outright, so much so it creeps her out.
If you really examine how we conduct our daily lives, you"ll see so much rationalization, egoism, and cognitive dissonance of how our conscious thoughts vis a vis how we really act that it will totally astound you. It"s almost like society has to put this veil of euphemisms over reality because it"s just so ugly to see it without the veil off.
If you want to build attraction, you never be a white knight. You be nice insomuch as it doesn"t put cracks in your projected ego vs hers, and you generally act in a stuck-up, nonchalant, uncaring and aloof attitude with any woman you date. And you never listen to what she says, because even she doesn"t know what she wants. Yet you cannot blame her; society socially patterned these ideas in her and all of our screwed up heads.