Man, what a shitty system. Tried to click on it in several different places, finally found it listed as "Free" and was able to to start the background download.
Best Buy I went to had maybe 50 people who all showed up 3 minutes before the door opened. I got there maybe 15 minutes early and was out of there by 12:10.
By the way how do you not install the play disc for xbox? It asks you to insert it after the install disc is done...?? Or does it mean don't go into the options and install it?