Speaking of hooking the player from the start, there"s all this buzz going around right now about the Death Knight starting quests being so involved and amazing, some even saying it contains the best quests Blizzard has ever implemented.
To that I say, why can"t that be the case for every single character?
Sure, it would take a lot of development time and effort, but if whether or not a player continues to play your game hinges on the first hour or so of playing (and it often does) whywouldn"tyou want to make a monumental effort towards blowing them away during that time?
Once again, games like LOTRO and AOC have tried to start down this path, but they didn"t really do much with it. Tortage is alright, I guess, but not very epic. The LOTRO intro scenes are kind of cool, but they"re very shallow and only last a few minutes.