There's a slew of headwinds aside from Elon putting his foot in his mouth. Just looking a bit macro, you have a company that was significantly overvalued by any measure. Now, heading into a recession with interest rates at decades long highs. Forget Tesla or EVs, how is the consumer outlook for jumping into a big pile of debt at high interest with recession on the horizon? The demand side destruction has to have some impact. Then you factor their insane PE vs competitors and it had to rebalance at some point.
On top of that, I see their lead being diminished day by day. Other manufacturers are quickly catching up and make objectively higher quality cars. I'd take an EV German car over a Tesla any day.
I will say that the one thing Tesla has going for it is the supercharging network. No one is close on this, but Tesla have already rolled out a pilot program for non-Teslas to access their charge networks. I am not sure how much revenue that charge network can pull in, but it seems to be the last bit of "moat" that company has.
TLDR: Valuation matters and the macro consumer headwinds are finally being priced in.