Man Kpop is insanely saturated too... Which is why we are getting variety of different group with different concepts... Like GFriend is girl group for college kids leaning towards nostalgia. Twice is young group for high school kids or of that nature.. Blackpink is girl crush group. WJSN is a magical school girl concept (wtf).Well I hope they still think about melody. I would argue it is a strong suit. Most American pop employs rap ideas about how to construct a lyric. But that model only makes sense if one is a native speaker (and even then, it is not attractive necessarily).
There is plenty of music to go around, but I think the american pop model is saturated. All good things come to an end.
how does this garbage get 132m?
Meh, this is at the top of YouTube trending and this song really isn't that good.