lol Grim.
It was an interesting choice to have Benson Henderson headline the last 2 out of 3 Fox cards. He is as dominant a champion as they have right now, and someone that the UFC brand can get behind 100%, but... I think the card was lacking excitement and buzz because they felt too similar. Henderson is a guy they know won't get PPV buys, but he will put on a great fight. So, he is the perfect answer for their free Fox cards... or so they think.
Fact is, their PPV model only exists in 5 years if they do something
wrong. UFC is not the NFL, MLB, or NBA but they want to be. There is a reason none of the big 3 sports hide their content behind $60 PPV charges. Everyone knows the UFC took off when they started showing free content on Spike via TUF. Not putting Anderson Silva, while still in his prime, in front of the entire world on free Fox TV is the biggest mistake Zuffa has ever made. The are cashing in on short term gains, when they could be gaining millions of new fans with every Fox broadcast. I love Benson, but his last 8 fights have gone to decision and the signature moment of his career is Pettis leaping out of the Matrix to kick him in the face. The casual UFC fan must think this guy is the face of the sport.
The PPV model must go. It is a death sentence, but a slow one, like getting life in prison. The longer they ride it out, the greater the chance the sport loses it's momentum. Then at best, they have a fan base that resembles the NHL's.