Easier said than done, because the schools are the ones getting the most out of this scenario - not the student athletes. You think OU opened up this state of the art bleeding edge art museum full of Picasso's, Monet's, Van Gogh's in Norman Oklahoma, free of charge no less, because of tuition? Education? Bob Stoops and Toby fuckface Keith paid for that thing with football exposure and increased athletics revenue.
It has nothing to do with education, or quality of education due to increased money - that was the guise it took, but the truth is the AD's, Presidents, Coaches, etc ALL are complicit and ALL are taking a share of this revenue in increased salaries, better retirement plans, etc. They ALL have real financial interests in keeping this thing going just the way it is, and it will never change unless REAL heads start to roll (AD's, Presidents, etc) at MAJOR universities (SMU = LOL), on a massive scale. This will probably get swept up under the rug as it usually does, but my glimmer of hope here is the guy at Okie State throws everyone at OSU under the buss, including Brad fuckface Underwood (quit the DAY AFTER LOSING HIS TOURNEY GAME THIS YEAR, and directly hired the guy the FBI is prosecuting at OSU), and that piece of shit gets actual jail time.
Bilas has a few interviews doing the rounds that hits the nail square on the head, and I can't stand Dookies or Bilas usually...