I get that F2P/P2W hurdle is a lot for people to overcome, so this game is going to get a lot of flack.
However, is it me or is this the most "feature complete" MMO release in recent memory? Dungeon Finder, Guild Finder/Advertising, Barber Shop, Dye System, Transmog/Alt Gear Appearance, Companion System, Fully Voiced Quest Dialogue, Custom Content Design System, UI Customization, One World Server Structure (at least after launch)... I'm sure I missed a few things but that's an impressive list. I get that this game isn't for everyone and some of these feature are a little rough around the edges, but I can't think of another AAA MMO that's launched with those features at launch. If there was, it sure as hell wasn't free.
The game is fun. I give props to Cryptic to creating a good game, with great features and not charging me a box and/or sub to experience it.