Two previous times in high-profile disciplinary matters Goodell had dealt, in varying ways, with potentially incendiary video evidence.
The first was the so-called Spygate investigation in 2007 after New England Patriots head coach Bill Belichick and his assistants were caught using a secret videotaping system of opponents' coaches over the course of multiple seasons. Within five days, Goodell decided on the punishment, fining Belichick $500,000 and the team $250,000 and stripping New England of a first-round draft choice. But Goodell also ordered all the spying videotapes destroyed, leaving it a mystery how much the spying had helped the Patriots win games, including Super Bowls in the 2001, 2003 and 2004 seasons. Goodell is extremely close to Patriots owner Robert Kraft, and some owners and other executives felt their relationship had played a role in the punishment, which they felt could have been harsher.
Video was also critical evidence in the Bountygate investigation against the New Orleans Saints, whom Goodell concluded had run a pay-to-hit-and-injure bounty program. The Saints head coach, Sean Payton, was suspended for a season, and four other defensive players were given lengthy suspensions. A sideline videotape of the 2009 NFC Championship game against the Vikings was shown by league officials to reporters, who were told that Saints defensive end Anthony Hargrove "smiles and winks and states, 'Bobby give me my money'" on the bench after putting a crushing hit on Vikings QB Brett Favre. Thanks to the NFL's showing the video to reporters, Hargrove became the public villain of the scandal, but it turned out it wasn't Hargrove's voice on the tape.
In the Rice case, as Goodell was being lobbied to be lenient, the league made only a token effort to obtain the inside-elevator video that was clearly the most critical piece of evidence. League officials tried to get it from law enforcement, but Goodell said it would be "illegal" to try to obtain it from the Revel casino, which legal experts later said was not true.
Such is the assumption by some front offices that Goodell plays favorites among the owners that Woody Johnson, the Jets owner, was enraged after Goodell conducted a closed-door coin-flip to determine whether the Jets or Giants would host the first home game at the new Met Life Stadium in September 2010. The Giants won, Goodell announced, but no team representatives witnessed Goodell's coin flip. Johnson accused Goodell of rigging the coin toss for Giants owner John Mara, who Goodell counts as one of his closest confidants.
In 2010, Goodell suspended Steelers quarterback Ben Roethlisberger for six games under the league's personal conduct policy after he was accused -- though not arrested or charged -- with sexually assaulting a college student after a night of drinking in a bar in Milledgeville, Ga. Goodell, however, reduced Roethlisberger's suspension to four games, writing in a letter to the Super Bowl-winning quarterback he could see Roethlisberger was "committed to making better decisions." Steelers co-owner Art Rooney II accompanied Roethlisberger to his meeting with Goodell, and told ESPN he had been in contact with Goodell throughout the four-month process.