As to Goodell, I dunno about Bill Simmons anymore. Before this recent mess, he was on the warpath on how he's the worst commissioner in sports, citing as evidence how much players hated the ownership during the strike (err, it's the internet era, there is no consensus reality - see all politics). Now with this new batch of problems, he writes:
"Meanwhile, Roger Goodell is handling this entire month like an overwhelmed bartender who falls 10 drink orders behind, can't handle the rush, and finally decides to hide in a backroom until customers start leaving. And you know what? I think the owners love it. As long as people are discussing Goodell's many inadequacies, nobody is talking about the 32 owners who run the league and order him around. Baltimore's owner clearly lobbied Goodell last summer to take it easy on Ray Rice because Ray Rice is a good guy and Ray Rice made a mistake. Minnesota's owners clearly botched their Peterson decision, then had to do a 180 once sponsors started ditching them. But it's much easier to blame Goodell than the owners, even though he works for them and obviously can't think for himself."
Why don't people get this? Goodell is a fucking puppet, by design. Ray Rice told Goodell and Co. exactly what happened, and Bisciotti told Goodell "It was a non-premeditated, first time offense. Go easy on him." Goodell punished accordingly, and then the video got loose, and they said. "This looks bad. No facts have changed, but this looks bad. Throw the book at him to cover our previous decision."
Goodell is an incompetent "Health of the League" commissioner. He's an exceedingly effective business leader. The owners only hired him for the latter, so until public opinion gets truly toxic, I don't know why anyone thinks the former matters.
Edit:
During the Favre-to-Rodgers debacle, the Packers offered him a long-term-endorsement/front-office deal as well. It's not "Bribery", it's "We still want you on our team, we just can't have you on the field anymore." Players almost never bite at those offers, as they still think they can perform. They're almost always wrong.