Guessing they call it the 10th then because it launches at midnight on the 9th? Wednesdays have never been a release date, so can't think of this release date being tied to anything other than Sony being Sony. Which I think Hodj mentioned earlier. Might be the that the PSN servers only recognize midnight releases? Never seen an activation for PSN other than midnight, and when purchasing Dark Souls 3 from the Japanese store, I think it was midnight local JPN time, but not for me. US releases are tied to midnight PST aren't they? If so, purchasing it from the US would launch it 9am on Tuesday for us?