I guess I don't have any numbers to say one way or the other. My numbers are all ancient from when SC2 was starting and most money was made off ads and the fill rate at the time. It seems a bit high to think someone broadcasting to 4k people a day can make 50k a year. That would mean one consistent viewer is effectively worth ~$12/yr. Which I guess may be accurate if they make $2.50/mo off a sub.
Streamers make money on Twitch from:
- Twitch Ads (non-Adblock viewers only)
- Donations
- Subscriptions
I don't know exact current dollar numbers and I have to believe that Twitch has differing rates per Streamer. I know Nightblue3 was stoked to work out some premium deal with Twitch so that he had an Ad-Free experience and only money he takes in is Donations/Subs.
Using my foggy memory, I believe Ad Rates are like $0.01/1k views/Ad. So someone with 2,000 viewers and no Ad-Block would make $2 per Ad. Most streamers of LoL do a block of 3 Ads before & after a game.. So ~9 Ads/Hr (game length ~40mins). Comes to $18/Hr from Ads with 2k viewers not using Adblock.
Take into account that ~80% of twitch viewers have Adblock and you would need to have a viewership of 10,000 to get that $18/Hr.
Donations are 100% profit.
Subscriptions are $5 but Twitch takes a cut, which probably differs by streamer. I read a post somewhere that one streamer was taking $3 of the $5. So if you get 500 Subs/Month that's another $1,500 in Revenue from subs. Subscriptions are monthly btw, so income keeps coming in from Re-subs.
Using VERY BAD statistics & math pulled from my ass:
Stream for 10Hrs/Day for 22 days each month to 4k people Average
Total Streaming: 220 hours/Month
$7.2 per Hr from Ads
$2.72 per Hr from a sub rate of 200 subs/month (5% of viewership)
$2.27 per Hr from donation rate of $500/month (random amount)
Total: $12.19/Hr streaming to 4k people Avg.
$2,681.80 per month
$670.45 per week
This obviously doesn't take into account YouTube videos & Sponsors.