I don't think so much that it won't or can't work, just that it is a pretty tall order from a "visionary" who has had some pretty big major failures in the past, and some logistical and technical failures in the not so recent past. With enough time, anything can be done. But it seems like a bigger resource drain than doing something they can just template off another successful implementation, ie, housing. If it works, great! But at their current state, they should probably focus more on getting the product ready to go vs. trying untested concepts and using lots of resources to do so.
Opinion, and all that.