I can't really argue against this. You have a valid point but it is clear that they don't have the money to hold off at this point. Whether you feel that is a valid reason or not, it is most likelytheirreason or they would have waited.
Dang, idk, I don't have a crystal ball. Good question though. I would assume getting their business license, forming a team, probably working on getting investors (I highly doubt Brad is going into this w/o interested parties based on the rewards he is offering for pledges), coming up with the lore, and other ideas.It's not like they came into the Kickstarter with nothing but a name.They have more information than you guys are giving them credit for.
And also, for those of you saying that they are not Kickstarting a game, they are Kickstarting a business, that is incorrect. If they were kickstarting just the business, we'd get pictures of office furniture instead of game downloads, life time subs, alpha access, etc. They have to sign a contract stating that theyhaveto fulfill all of the promised rewards or they have to give refunds. It would be a pretty dumb move to promise all of this stuff if you didn't know you could get the rest of the money. Just my opinion.