Arctic, don't slip into fantard territory.
You're saying they did a poor job of getting the word out, and then on EQMac forums you heard about it?
If this project went well, started strong, was backed with a plan and any shred of actual game... you would have heard about it. The problem is there was little word of mouth outside the early dedicated people, because people like me started feeling pretty uncomfortable calling up old pals saying "hey, yeah, Brad is making another mmo, well, no, really a KS for one, and it's going the direction of Vanguard and if you want to donate don't actually click on any of the videos or anything!"
The word was out. It just wasn't spreading. And honestly for good reason.