No that's part of it man! It's fucking Machiavellian.
First, start an 'internet radio' station that nobody listens to. Then, donate $3000 to a washed up video game designer and actually believe he gives a shit about you. Defend him on your drooling-grognard radio show to your two dozen listeners from the only people who are holding his feet to the fire and demanding results. Then, when he has sucked every drop of usefulness (and disposable income) from you, go totally fucking mental in an embarrassingly public way, and claim you are 'jus trollin'.
It's. Fucking. Genius.