Grim1
Ahn'Qiraj Raider
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Well first off, remember it's an investment. All investments have a risk of zero return. Then look a the product and what they promising. If it sounds to good to be true then it usually is. Check to see if the person has a history of some sort that instills confidence or not.How do you determine the scammer from the legit project one should support? The only way one can really determine anything is via name recognition, and in my opinion the guys we know with the big bucks are the least deserving of the lot on KS. It's not a big risk to spend 20 bucks, but it's a waste of money, in my opinion.
When kickstarter starts selling actual stakes in companies with complete transparency regarding their project management, expenditures, and with actual contracts for said paid services then I'll consider them a valid entity instead of a simple method to boondoggle people out of dinero with no real accountability.
For webcomics looking for money to print existing artwork this is pretty easy. They already went through the work of creating the pages and artistic types tend to get gratification from seeing their work in print, so it is a pretty good bet they will follow through. Where as somebody promising super Star Trek glasses that can do supercomputer visuals and still look stylish is pretty far out there on the believability scale.
Computer gaming projects are in between. It really depends on the person (or company) asking for money and if you actually believe they can follow through. Everyone has to decide that for themselves. You can check the various forums to see if others think it is legit but that isn't always reliable. People are herd animals and tend to follow even if it means jumping off a cliff.
And finally, never give more than you can comfortably lose. Because if the project is a failure (or outright scam) then there is almost zero chance of getting that money back if you use kickstarter. And if you are one of those people fortunate enough to actually have thousands to invest then NEVER do it through kickstarter. The more traditional investment route is safer and you would get a better return.