I'd like to conclude this thread by yet hammering the point further by an example I noticed over the weekend. When you open your eyes to these kinds of modern social relations, the results of these analyses become very obvious. I got back from Catalonia on Friday and watched most of the CFB games Saturday.
During the Wisconsin game, there was an interlude with a kid being reunited with her mother who returned from Afghanistan on the field during a media timeout. Supposedly it was the first time they'd seen in each in months or over a year or whatever.
This is very interesting to us for our purposes here. Let's get to the psychosocial analysis.
Indeed, if it is true that they truly hadn't seen each other for that length of time, it then begs the curiosity of why would this reunion take place on a football field, not in an airport. And secondly, what is the purpose of showing this reunion not just on national television, but during an intermission at a popular sporting event?
Either the mother and her family put forward the idea of the broadcast reunion or the tv network did, and in either case, the intention is both obvious and especially dubious. If it was the mother and her family, then their own personal egoism takes precedence over seeing her kid upon her return. If it was the network, then equally obviously they wanted to elicit emotion from the audience. A football game makes you excited, joyous, sometimes sad. This, and all other activities like it, are designed to further elicit different emotions. The idolatrous nationalistic 'soldier from Afghanistan' angle is a bonus.
You combine the ability to experience a wider range of emotion with the idolatry of nationalism and you have a great commodity that almost anyone would want to consume. If a wife doesn't enjoy watching football with her husband for example, surely she might feel something upon seeing this reunion, and maybe tune-in for just a little longer, perhaps watch an advertisement or two.
So you can see, the well-oiled machine of commodity production further oils itself as it goes. Not only are we feeling something from seeing a bunch of guys tackle each other over a ball, but we've now combined that with feelings of long lost family coming together through an idolatrous nationalistic character.
Making a perfect product even better.