The 12 dollar retail margin seems extreme and the lack of a publisher assumes cig isnt taking a healthy cut to continue development of the game. I also dont know what sales promotion is and how it is different than the sales promotion they have done for their ships.
But the big problem i have with that chart is that it presents the illusion that star citizen is 4x cheaper to develop because it is crowd funded and the investors dont get a cut when the game is released.
Really, the chart is only true if they pour their profit after release back into continued development of the core game and release it all for free. This will never happen. They are already set up for episodic content to be released and the profit they make from star citizen will be the down payment for that instead of additional iickstarters.
But the big problem i have with that chart is that it presents the illusion that star citizen is 4x cheaper to develop because it is crowd funded and the investors dont get a cut when the game is released.
Really, the chart is only true if they pour their profit after release back into continued development of the core game and release it all for free. This will never happen. They are already set up for episodic content to be released and the profit they make from star citizen will be the down payment for that instead of additional iickstarters.