While Chuck's intelligence is always in doubt, due to the fact that he, still, can't use proper capitalisation (in a place where the written word is how you present yourself to others), he is talking about targeted demographics. All films have had, for a long time, "targeted audiences" and I doubt anything gets approved in Hollywood without a demographic conversation with execs. They have unfortunately gone overboard, these days, with focus groups (seemingly) dictating the cut or reshoots of movies and TV, over artistic vision. If you watch film with this in mind, you can see how various things are selected, so that it relates with the demo they wish to target.
Star Wars was originally written with a primary demo of 13 to 21 year old (white) males, with secondary demos of 21+ males (approximately). These were the people who were spending the most money at the theater, at that time, by far. I doubt women were even considered as part of the audience they needed to appeal to, "if they watch, great, if they dont, fine; we will still make money on the people that we are writing for." In the Prequels, they didn't change the targeted audiences, in terms of priority, but they did try to add more screen time for things that could appeal to young women.
After reading a fairly recent interview with STARZ CEO, I think the buzz word in demographics is now "premium women" and Hollywood is doing everything they can to appeal to them.
I dont get too worked up though, as I'm fine with not being in the primary or secondary demos for a show. That's not to say that hijacking existing IPs and changing the target audiences (or trying to foolishly appeal to everyone) is not an annoyance.
Screamfeeder
could probably explain how it works in Hollywood, to much more accurate degree (or point out how wrong I am).
