This is a great summary and was hoping someone would articulate these points. I've worked side by side with Apple for about a decade in the education field. I've been with their engineers, trainers, developers, and just about any other position that is not an exec. They are a very impressive company and while it is trendy to hate on Apple, their products have enabled people to do some pretty remarkable things. I don't think people give Apple credit for how they target a very specific market or need and excel. I can think of a time where you would only see Apple products in Sound Studios, Design Companies, and Production Companies because this was their niche. Apple has been attempting to broaden their perspective for years and that's tough for a company where their corporate personality is like hugging a porcupine. However, you can still see their stubborn development personality in their DNA. Their most recent media day (and the last couple) has really focused on medical and fitness. So it's easy to get that "we really don't care about you and your casual day-to-day wants" from Apple. Honestly, they probably don't... However, they seem to find that niche and absolutely hammer it out until it's the best for that need. We had the opportunity to see that in education when the iPad very first took off. When Apple gives you their attention, it's a pretty incredible experience. However, when they move on to the next lucrative development, you really feel like you get left in the cold and completely ignored.
It's hard to describe it and as a consumer it's way too complicated to devote any time to understanding and I think that is why people just make another choice. I don't think the average consumer wants to discover why Apple is right for them because Apple isn't going to meet you half way.
That all seems to be irrelevant to Steve Jobs but I think that corporate personality is a reflection of his own. What you see of Apple to this day is essentially Steve Jobs. So regardless if you give him praise or hate, it's working and though Apple took a very different path reaching that corporate success that Gates achieved, they got there Jobs' way.