To answer Izo: No, I just like and play the game.
Yes, new set of dailies which give you Rep consumables, daily tokens, and the Gree event token off the single Heroic daily. There's also a single boss raid instance and two world bosses. The QQ comes from the two missions that are in a "small group PvP" section of Ilum. One of them requires that you put yourself in harm's way since it has you taking an item you pick up to the exact middle and deposit it on a clickable object that takes 6 seconds to "cast" and you can be interrupted. Once you get through the cast it takes about a minute to reset. You have to do this four times, though one person doing it counts for everyone in the group. It's a King of the Hill set up. The kicker is that everyone outside of your group is able to attack you or be attacked by you. Because it takes so long, a line forms and some people just want to do the quest without having to fight for it. It has caused some pretty wild moments. Ilum wasn't ever meant to hold a lot of people, so there's usually 5 instances up during prime time and on the first day there was 7 or 8. Guilds will "claim" an instance and either keep the middle cleared out for Rep or Imp, or pure KoS to everyone, or even pretending the Treaty of Coruscant still stands and KoS anyone looking to make trouble. There's a "suicide bomber" mechanic here too, the item you pick up will emit a discharge that takes half the health of you and anyone around you if you click it off.
This of course sets up the PvE versus PvP arguments, people calling out whole guilds for being douchebags, that sort of thing. Just like EQ.
The best part is that the PvP is optional. There are two primary aspects of the event, the reputation and the gree tokens. The latter comes from a PvE heroic mission and you don't have to set foot in the PvP area to complete it. The former stacks up fairly quickly if you do it with even just one character, and you can stack them up with multiple character to make it easier down the road. I capped out for the week on the second day. If I keep going and just do the PvE portions I'll cap out at the reset as well. This, this broke out a post on the Bartle quiz in my server forums, something I haven't seen in nearly half a decade.