As John mentioned, thedisappointing performance of Star Warsis largely offset by the greatHahahhaaaha
performance of our Battlefield 3 Premium service. July 31 2012 investor prepared comments.
First, the game many of you have been tracking closely, Star Wars: The Old Republic.
Although it launched well, subscriptions have been on a declining trajectory and have now
slipped below one million. Last year we announced that the break even point was roughly
500,000 subscribers. And while we are well above that today,that's not good enough. July 31 2012 investor prepared comment
John Riccitiello - Electronic Arts Inc. - CEO Right now, what I've seen of Dead Space, what we've seen of Crisis, what we've seen on SimCity, could do nothing other than bolster our confidence in their ability,
both titles, to deliver. So we feel good about our numbers, but you're right. We've had -- I mean, the principles outside this year were Medal of Honor, NBA, and,
frankly, earlier, Star Wars has underperformed. So that's really the balance equation. Investor Questions Oct 2013
Total Q3 non-GAAP net revenue was $1.18 billion which was approximately 9% below the
midpoint of our guidance. Compared to the same period last year, net revenue was down 28%
due to the tough comp of Battlefield 3 and the launch of Star Wars: The Old Republic.JAN 2013 investor prepared comment(Remember the largely offset by BF3 premuim)
I love how he says 500K to break even, but doesn't say how long they need to have 500k is it a year, 10 years what is the break even point. No mention of the expac, Did mention free to play. Do you think they would have went f2p if they were still WELL above the break even point. Classic can't get more subs milk the ones you got. SOE did that also with the NGE card pac's that granted in game items and low and behold EA now has in game pacs that grant rare items.