men are judged by how well they do, women are judged by how good they look doing it. it's baked into our society. if you have kids, just take a look at how you praise them without thinking about it. your 6 year old son gets a homerun in t-ball and you say "Way to go champ! You did great!" on the other hand, your 6 year old girl gets a homerun in t-ball and you say "Oh sweetie, you looked so cute running the bases!"
obviously this is a general statement, but it holds true for a HUGE portion of parents. they aren't TRYING to talk to their kids differently, but they are. now, put those kids in an unhealthy atmosphere growing up and then put them in an unhealthy profession and it gets amplified 10 fold. take a look at this thread, not a single person has mentioned that karl urban is fit and has a great beard or whatever, just that he's killing it as butcher. erin moriarity on the other hand is the exact opposite. no one has even mentioned her skill as an actress, whether she's good or bad, just that in season 1 and 2 she was super cute and now she's super not.
no one checked into this thread to pay attention to social psychology, but that's why women, ESPECIALLY women who pay attention to media, are super focused on their own looks and how they can improve them. but it's basically like cooking a good steak... maybe put a little salt and pepper on it but keep it simple, and stop messing with it on the grill. flip it and leave it alone. but cooks who are insecure about their grilling keep overseasoning and overgrilling their steaks and it comes out like rubber.