Ummm, it was common knowledge during closed beta that Paul Sage was behind the decision to disable nameplates, which were already in the game and working just fine. Had you actually been in the closed beta with access to the forums, you would have known there was a very sizable contingent of beta testers who were hardcore TES single player fans but not MMO players. Their argument was that since there were no nameplates in Skyrim, TESO didn't need them either. I think I'm on record in numerous posts over the past 18 months stating how stupid a decision I thought it was.