The BDSM pizza advert too hot for Domino's: Chain distances itself from unauthorized commercial for Sriracha pizza
- A BDSM-themed ad for Domino's Pizza is making the rounds online
- The image shows a human tongue tied in chains with visible cut marks
- A hat and whip are seen lying on the ground close by
- Domino's has said that the ad design was pitched to an Israeli franchise company and rebuffed
By
Zoe Szathmary for MailOnline
Published: 16:43 EDT, 28 January 2015 | Updated: 18:01 EDT, 28 January 2015
A BDSM-themed advertisement for Domino's Pizza is making the rounds online.
The image shows a human tongue tied in spiked chains and sporting a ball gag. The tongue has visible wounds and cut marks - and a hat and whip are seen lying on the ground.
The advertisement - apparently set in a dungeon - is meant to promote Domino's Sriracha pizza.
New look: The spec Domino's Pizza advertisement for its Sriracha pizza says 'You're going to suffer and enjoy every moment'
The slogan 'You're going to suffer and enjoy every moment' is even wrapped in a chain with spikes around the Domino's Pizza logo.
However, the company said no to the advertisement's design.
'We’re as shocked as everyone,' Tim McIntyre, a spokesman for the pizza company, told Daily Mail Online in an email exchange. 'The ad was created and pitched by an ad agency to its client, the independent franchise company in Israel.'
He continued, 'The ad was rejected because it was ill-advised, unfunny and not brand-appropriate. In a word, it was stupid.'
'Somehow, it got leaked,' McIntyre added. 'When I first saw it myself, I thought it was a parody, just in time for the premiere of "Fifty Shades of Grey." I'm still shaking my head.'
McIntyre confirmed to Daily Mail Online that ad agency McCann Erickson Tel Aviv pitched the design.