City firm Bernstein has predicted that the Volkswagen crisis will end the era of diesel cars in Europe... Any attempt to pin the blame on junior staff will flounder, [Analyst Max Warburton] says. The buck must top with CEO Martin Winterkorn.
"VW?s press release and comments since have suggested they may end up trying to blame someone at the operational and engineering level ? all this talk of ?not tolerating? this behaviour and hiring external investigators suggests as much. Perhaps it is credible that some engineers came up with a solution and senior management was not aware of it. VW has over 450,000 employees ? it?s not possible to track their actions closely.
BUT, Winterkorn?s personal brand has been built on being ?the engineer?s engineer? and the ?detail main?. There are wonderful stories of him personally pulling apart the gearbox of an Audi car at Le Mans after it broke and figuring out personally what went wrong (source: Allan McNish, racing driver). We are not talking about the CEO of a French OEM, schooled at ENA. We are not talking about a US executive with an MBA and great smile.
This is an engineer, who theoretically should have asked questions about how VW suddenly improved its NOx emissions to meet Californian standards. But then we probably should have asked the question too?"