Interestingly, a lot of OEMs are shitting their pants over what they see with the infotainment systems in Chinese vehicles - conversational level voice commands for most aspects of the vehicle, reductive design with very few hard switches, lots of screens loaded with gimmicky bullshit (like rain in the background if it's raining outside).
I personally hate all of that stuff, wish they would just give me android auto/carplay and leave me alone, but every OEM is trying to come up with whatever they can so the data is flowing through the car and not your phone, so, expect to see this stuff coming soon to all new vehicles. Expect to also see a huge uptick in infotainment system recalls since the backup camera is government regulated and all this complexity is going to impact stability.