Yeesh, that thing is the KelTec of trucks. I don't think it's possible to have a busier design composed of non-functional, tactical-looking elements. That said, it still looks better than the Santa Cruz.
Yeah, it looks a little bit like a lego car. That's not all bad, I kind of like it. I didn't see any mention of gas mileage, would be interesting to know that. Also interested to know if they will come in a manual transmission. I certainly hope so.