When a company says it's in crisis survival mode and it may have to close its doors etc.the company says "everyone's salary is frozen, no raises. Oh, and bonuses are cut too. We know you're pissed, but this is EVERYONE - no one is getting a raise, and everyone's bonuses are cut".
Then the owners wife drives a brand new audi and brags about the beach house they paid cash for.
Or better yet the GM gets caught stealing a half a million then gets a promotion to corporate right before lay offs where they steal money from retirements accounts.