That pisses me off. It must be taught at Fuckface PR firm 101.
If you fuck up just say it was a 'learning experience'. How many dumb fuck athletes or corporate dick heads get in fights with the public, beat their wives, show their dicks to interns, drop the ball or say something stupid and immediately chalk it up to a 'learning experience'?
How do these PR firms not understand the first fucking thing about apologies.
The point of an apology is that it's a contract to who you wronged, where the embarrassment and pain of fucking up and having to make the apology is so bad that you are going to do your fucking damnest not to fuck up again.
No one gives a fuck fuck if you say you learnt from it, especially when you don't mean it. You need to show that it fucking hurts so bad that you will actually try not to do it again.
Dumb fucks. I should start a PR firm.