Stave
Potato del Grande
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I do understand where you are coming from, that they should put this out 1/2 way between an expansion cycle or something, but we all know Blizzard is too slow to do this. Keep in mind if they did this, they could still add raids/content every patch like they do now, and launch with a raid tier. The biggest thing I am thinking, instead of adding a whole new continent, 1000's of new quests, a new level cap, rebalancing talents yet again, scrap that, and use the dev time instead to make this new stuff instead. Still continue to push out content patches after though. What would we really miss out on? 1-2 weeks worth of leveling, and new zones that we burn up and go back to sitting in Stormwind/Org? That and I don't mean only add appearance items, but add unique clicky items etc, like EQ had. Items that you can use from your inventory. Shit that will actually help your character from everything from everyday stuff to raiding. Not necessarily stuff like noggenfogger, that would just get old.I can tell you put a lot of time and effort into making that list, so instead of an asshole, snarky reply, I'm just going to say that I strongly, but respectfully, disagree with your assertion that they will not only retain more subs, but bring back old players by completely ignoring progression and doing the sort of expansion you described.
If they released this as an in-between-expansions thing, I could definitely see it being a hit, but these assholes take 24 months to put out an expansion. Devoting that amount of time to nothing but secondary items that strictly effect the appearance of your character sounds like a great way to get players to try out other games.
Also, players may try out other games, but once they see how stale the market is, they will come back to WoW anyways, if they are wanting an MMO. The hardcores will come back for raids like I said, this is just a way to get the casuals back too. It's not like Blizzard has to worry about competition at this point. And look how big of a hit one of these side meta games (pet battles) became. They need to do content like this x10 in my opinion, and find ways to reuse their previous content (raids and expansion continents).