*sigh* What was so different about all the buildings collapsing in Avengers? I just rewatched all of the recent Marvel movies (from Iron Man on), and there was some fairly massive devastation in several of them. Sure, they weren't quite the level of the Kryptonian ship's graviton beam or whatever, but if you've really got PTSD about 9/11, how could Avengers in particular not leave you a quivering mess? Or, on a lesser but no less traumatic scale, Winter Soldier and everyone fleeing in terror from the Triskelion collapsing? Or Thor 2 and the alien ships smashing buildings left and right? I mean, I'm not saying Man of Steel was better than any of those; whenever I watch it I skip the first 20 minutes of Pandorakrypton because that shit just straight sucked. But the things people criticize in one movie but not another just kill me.
Anyway, back on topic, I have zero interest in Ant Man or Black Panther, was never even really a Doctor Strange fan, and never gave a shit about the Inhumans, but I can't fucking wait for their movies. And I think they are diversifying enough that the viewing audience (for the most part) sees them as different enough from the Spider Mans and X-Men and Fantastic Four, so it isn't really viewed as a comic book movie anymore by a lot of people. Hell, I knew housewives that took their kids to see Guardians of the Galaxy and ended up absolutely loving it and saying they can't wait for the next Marvel movie now. Guardians of the Galaxy all by itself really helped make Marvel even more of a powerhouse than it already was by expanding their audience beyond people like us. Get those same housewives to realize that Paul Rudd is Ant-Man, and chances are they go see that one too.
And as far as Ms. Marvel, don't underestimate the fact that she has a pretty big following amongst the gays. That's not enough to make something an automatic success obviously, but it sure helps.