My personal history tells me they risk being put in the same situation they were at SOE/Daybreak by being under a guild-leader-turned-CEO who acted like a child who had their toys taken away on ArcheAge's forums and Reddit. PRX was one of the coolest guilds I have been in. They were one of the best guilds I've been in - ever - because they structured their comms like it was the military and actively kicked those that couldn't behave, and on top of that they had a policy that ensured that toxic behavior that extends beyond gameplay was not welcomed. They would rather say 'gg' unironically than to shit talk people when they lost. They wouldn't respond to antagonizing and left that to the leadership to disclose how the guild was feeling. And yet, Sorcerer found a way to hate PRX, of all guilds, because he kept losing and they were better. That instilled zero confidence in me then and does not bode well for me now.
I have very high hopes for the core tech / devops / coders for Ashes of Creation. There's no question I have about that; this game has some incredibly talented people working on it (Akil Hooper, Kevin McPherson, etc) and they deserve the best. I'm sure they're getting paid well, too.
But... I really hope the game doesn't get pushed into the toilet because Sorcerer wants the game to be ArcheAge on launch but tuned to make his guild succeed. His answer to losing was to complain and buy more cash shop items. Being so upset at losing in a game that you go and make your own MMORPG with the wealth you've accumulated yourself so the rules are in your favor... it just rubs me the wrong way since its inception.
And then the whole Battle Royale and how that was communicated as 'tweaking the engine' just reeks of Dave Georgeson-level bullshittery and snake oil peddling. As a programmer, I can understand testing backend mechanics to make sure the systems are able to handle the load, or change the way functions and systems are made in code. That's not how it was explained multiple times over in different interviews. This whole notion that "the Battle Royale helped us see what combat systems would be fun in an MMORPG version of the same game, so we can redo them later" are just outright fabrications, and I am surprised anyone is even buying that. They're two completely different genres and none of the design would carry over into an MMORPG anyways... at least not beyond art, animations, code, and backend tech. And absolutely none of that was claimed as the reason for their failed battle royale.
Let's not forget that the guy has a history of being a piece of shit either, from L2 until now.
How the fuck do you even get banned for this shit?
Also, of note: Dude has no issues with using cheats in other games.