Factual. Kind of like a certain "Producer" taking his entire team to MineCon in Vegas, only to return with the 'revelation' that a certain MMO will now have destructible terrain. Then fire up the hype machine, sell world creation tools to 'players' to basically get them to pay to do your work for you, while failing to ever actually deliver a game.
My favorite part was when this producer asked the rest of the company to play through their 'new' (conceptually lifted directly from League of Legends) combat system, only for basically the entire company to complain that it was complete shit for an MMO. Either that or completely faking the combat demo at a certain fan event in Las Vegas (basically lying to players about the state of the game), only to cancel the whole thing a few months later.