Yea this thks giving week, i'm massively affected by power creep. It's when they released ulkina batch 6*, and with that i was able to down maxwell. Then once you get maxwell it's really all about building a team around her, or the odd crit immune boss, as long as you don't have the weak element, it's a win.
game is crazy, i started oct comic con getting the free unit w/ double exp, i've spent 3bucks, b/c i YOLO'd quest vargas and he kicked my ass and i needed to gem him.
Now I have 18 sbb10 units and 6 other various level 80-100 units, and all content beaten. Again i only spent 3bucks and I got a lot of lucky gem pulls.
Heck the 2nd alt my wife is playing already had a 6star vargas, cuz vargas is mad cheap to evolve and half the exp off zelnite.
I guess this week they're probably gonna release the halloween batch 6star, that'll be cool, but without new zones, raids... eh.