It isn't about being warm and fuzzy, it's about LFG tools are hardly used even in games that it is even needed. So why waste development time "trying to get it right" when you could just focus on the core game and see if it is even needed. I still stand that a good game doesn't need a LFG tool. Sure, it's convenient but I would rather just talk it out, find people, and form my groups. I guess to me, it is just another one of those features that takes another layer from the game and players that would add more depth to the game.