In EQ2's case, they added pay-to-reroll-raid-loot items in lootboxes, and that was picked up by PCGamer, Kotaku, Massively, etc after players went to those outlets. Lootbox content drives clicks, being upset about a first-to-engage mechanic likely wouldn't drive clicks. So there's no investor panic because to them, unless JChan or another lead flags up the issue, they simply will assume revenue will come in with the next TLP cycle, and haven't read about any issues as investors generally won't have time to read up on all the properties they bought beyond "Is this giving us money still?"