Google is now Alphabet, Inc. Wut?

AladainAF

AladainAF

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Official Google Blog: G is for Google

New Coke anyone?

Blog_sl said:
Our company is operating well today, but we think we can make it cleaner and more accountable. So we are creating a new company, called Alphabet (Alphabet). I am really excited to be running Alphabet as CEO with help from my capable partner, Sergey, as President.

What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren't very related. Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed. We will rigorously handle capital allocation and work to make sure each business is executing well. We'll also make sure we have a great CEO for each business, and we'll determine their compensation. In addition, with this new structure we plan to implement segment reporting for our Q4 results, where Google financials will be provided separately than those for the rest of Alphabet businesses as a whole.
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Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights. Google will become a wholly-owned subsidiary of Alphabet. Our two classes of shares will continue to trade on Nasdaq as GOOGL and GOOG.
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Alphabets website:Alphabet
 
AladainAF

AladainAF

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There used to be a time government would break up companies like this (i.e. AT&T). But since it's google.. er ahem alphabet, it's cool.

It's also very fitting to have an Indian CEO. Will definitely work well for the constant "there are not enough americans we need H1B" garbage coming out of silicon valley companies.
 
T

The Ancient_sl

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It could also have it's roots in trademark issues. Hard to enforce a google trademark when you've been allowing people to use Google to mean websearch for 15 years.
 
Lenas

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I'm trying to understand the problem here. Just seems like they are breaking shit up into individual companies (Calico, Wing) instead of having everything under the Google banner which didn't make any sense? Google is synonymous with search, maybe they just wanted to leave the name at that and branch other shit out under different brands.
 
Pharazon

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I tried going to Alphabet.com and got a blank.

You can't hide Skynet, we know you are there.
 
Mist

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Eyashusa_sl said:
Should have called it Setec Astronomy.
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I think this has a lot to do with the fact that Google wants to distance it's search and internet products brand from other divisions like advertising, robotics, etc. So when aGoogle, I mean, Alphabet Dynamics car ends up killing someone it'll hurt their internet products brand less.
 
Heylel

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The Ancient_sl said:
It could also have it's roots in trademark issues. Hard to enforce a google trademark when you've been allowing people to use Google to mean websearch for 15 years.
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I doubt that's it. You honestly can't buy better marketing than having your name become eponymous with the generic product.

This seems unwise to me. I'm sure there's a good reason. Page & Brin are absurdly smart guys who have their shit together. From the outside looking in this is just strange.
 
Selix

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So I follow tech news pretty regularly and although I don't read every tidbit that comes across my lap I certainly haven't heard so much as a whisper that this was in the works. Seems right out of left field. Why throw away google brand value?
 
jooka

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Selix_sl said:
So I follow tech news pretty regularly and although I don't read every tidbit that comes across my lap I certainly haven't heard so much as a whisper that this was in the works. Seems right out of left field. Why throw away google brand value?
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you read the news? Didn't hear a whisper till today? Gotcha.
 
T

The Ancient_sl

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Heylel_sl said:
I doubt that's it. You honestly can't buy better marketing than having your name become eponymous with the generic product.

This seems unwise to me. I'm sure there's a good reason. Page & Brin are absurdly smart guys who have their shit together. From the outside looking in this is just strange.
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I think you might be uninformed. Xerox fought for years to have people call them copy machines.

Xerox Enlisting Hollywood in Fight Against 'Genericide' with Ad
'Genericide': Brands destroyed by their own success - BBC News
 
Nester

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It's a restructuring with a new umbrella corp, Google is still Google, but they want to keep making new companies under thier own legal entities. It's pretty normal. Search engine business will still be Google, just owned by alphabet.
 
Arative

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Foggy_sl said:
This is being driven solely by lawyers and CPAs.
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Some article I read on cnn said that Larry Page was a big fan of Warren Buffet's and this is how Warren Buffet has structured his company. I suppose it makes sense from a marketing stand point, I mean what does driverless cars have to do with searching the internet?
 
Eomer

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Nester_sl said:
It's a restructuring with a new umbrella corp, Google is still Google, but they want to keep making new companies under thier own legal entities. It's pretty normal. Search engine business will still be Google, just owned by alphabet.
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They could have done the exact same restructuring and just named the overarching holding company Google, instead of Alphabet. I don't really understand why they're trying to take a step away from the Google name/brand when it's one of the most well known and valuable on the planet.
 
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