Google is now Alphabet, Inc. Wut?

Eomer_sl said:

They could have done the exact same restructuring and just named the overarching holding company Google, instead of Alphabet. I don't really understand why they're trying to take a step away from the Google name/brand when it's one of the most well known and valuable on the planet.

Click to expand...

There is a lot of investor blow back over them spending money generated in the search division of the company on projects that are completely unrelated to anything that drives them revenue and they go against what the company original set out to be. By psychologically breaking the two apart, they're essentially restating their purpose as a company. Alphabet will do all these crazy tech projects, and google is just a component of that whole outlook. Whether it'll actually work or not remains to be seen.

Right, it just sounds like boring company restructuring... so that they can say "our search engine business, "google", had a net profit of 3 billion. And our autonomous car company "skynet" lost 1 billion dollars. Let's fire steve, the ceo of skynet, he hasn't delivered on any of his targets... it just is so the accountants can show the billionares exactly how much money they lose trying to improve humanity/the planet... and get back to the REAL motivation they should have in their life... making the most amount of money possible. Pruning unsuccessful ventures, promoting the successful ones.

It's a lot harder to say "well, google made 3 billion on search engines, but then google lost 1 billion on making cars" "wait, why is the search engine company making cars?"

jooka_sl said:

whats wrong with abc.xyz?

Click to expand...

Can't say I know of any real company that thinks it's okay to use anything other than .com. It doesn't matter, just looks unprofessional, imo.I do wonder if they are going to go after alphabet.com as BMW doesn't really seem to be using it for a web presence.

edit: nm, alphabet.com is a real site, it's just hammered to hell by everyone trying to see google's new umbrella company site. lol

jooka_sl said:

you do know about the top level domain names? Might not look so unprofessional as you think.

Click to expand...

Yes, I do understand TLD and DNS, which is why I made the comment. I haven't seen any professional company using .xyz.

There's a good reason why .com has been dominant, it's easy to remember, and that was the whole point of DNS. Adding all these hundreds of other TLDs doesn't seem to be making anything easier to remember. But I guess you can just google.abc.xyz search for whatever crazy concoction the company you're trying to find decided to use.

Eomer_sl said:

They could have done the exact same restructuring and just named the overarching holding company Google, instead of Alphabet. I don't really understand why they're trying to take a step away from the Google name/brand when it's one of the most well known and valuable on the planet.

Click to expand...

Its not like the Google brand is going anywhere, you are still going to see and hear it 100 times a day. The new company can piggy back that brand and get a ton of exposure out of it. They are not taking a step away from it at all.

Jilariz_sl said:

Can't say I know of any real company that thinks it's okay to use anything other than .com. It doesn't matter, just looks unprofessional, imo.

Click to expand...

You may not have noticed that Google is a trend setter, not a trend follower...

My wife's company has done the exact same thing. It's all about the taxes.

jooka_sl said:

because they don't own it dumbass.

Click to expand...

...the fuck are you even going on about??

this was done to provide google companies with more independence and flatten out the management a little bit. google has gotten very bureaucratic over the last few years and that leads to people worrying more about not pissing off layers and layers of bosses than doing good work like any big company or govt. in theory this would allow each company to stay more focused on what they want to do and flatten out the management layers a little bit. Financially as well if one sub company is a breakout hit they can spin it out as an IPO while retaining the money and assets in the parent company.

it eventually falls apart when you realize a big advantage is two or more parts of your company working together to make something even better, like chrome and Self Driving Cars and Google Research doing a better job at finding the closest clean shitter or whatever. Still, for a while it'll work, and they are probably trying to optimize the company split ups so closely aligned stuff stays together.

BrutulTM_sl said:

Google is making themselves more transparent to stockholders which I'm sure will make them a worse company in the long run because all the wall street fucks want is maximum revenue every quarter and forget about making the world a better place. That's why they love Apple so much.

Click to expand...

I don't exactly see Google bending over backwards to try to make the world a better place. Self-driving cars are the one thing that should theoretically eventually be a great thing, but aside from those?

Cool - I was serious, I hadn't heard of most of that stuff. Although I don't see how google glass being incorporated into military related things is helping to make the world a better place... just a bad example, I know doctors use it as well.