Also Copy from AMA, about leaks/expansion.
I hope you’re all enjoying the big reveal today – that is, the big reveal in episode five!
Some of you are looking for more reveals today, reading anything you can find about the next expansion pack. I’m glad you’re so excited about what’s coming. But keep in mind you have the potential to spoil yourself pretty hard. Spoilers take away the delightful surprises from upcoming announcements and releases, and more importantly they also take away the reveals that you’d otherwise get to experience fresh as you play through the content. If you want to spoil yourself, to open all your presents early, that’s a choice you make for yourself, but do me a favor and don’t make it for other people. Things can quickly become common knowledge around map chat, guild chat, Reddit, etc., and then it gets to the point where no one gets to be surprised and delighted as they play through the game. And, after all, games are meant to be played.
While we’re talking, there’s another thing I’ll ask for your help with. You love the game: then get the word out. Not just today, with the release of episode five, but whenever there are things to talk about. I know many of you look to us to keep the game’s player base strong through paid advertising, but there’s only so much that paid advertising can do for GW2 in 2017 when most people made their buy-or-don’t-buy decision back in 2012. What brings new players to an older game isn’t the advertising but the buzz, excitement, press coverage, word-of-mouth. And specifically, that buzz has to happen in the places where the people who aren’t already playing the game are hanging out. If you only talk about the game in
/r/guildwars2, and if you use
/r/guildwars2 to spread leaks and rumors, thus muting our ability to make news elsewhere when we make announcements, you make it tough for us to keep reaching new players. But, you’ve shown as a community that you can be great evangelists for the game when you want to be. I hope you’ll rally together to help us get the word out … on days like today when there’s a big release … and of course when we reveal the next expansion pack, even if by then it feels like old news to some of you.