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The only thing I’ve seen in the last 4-5 years with iPhone that were cool was the face recognition and the night time camera. The night time pictures are wild how good they turn out.It doesnt help that the phone innovation has really kind of plateau'd a bit with the exception of slightly better cameras each iteration. Whereas the last 10+ years, every year the leap in phone tech was far more compelling. This is across the entire market. I still have my iPhone XS Max (2018 model) and aside from the camera upgrade, I honestly don't see any new features compelling me to upgrade.
We might have hit peak phones until someone radically changes battery life or something.
But yeah back to investing. They need another new product to wow people anymore, they’ve plateaued across all their products. They hold back features that other companies already have just so they can add something on the next model. I think that’s why the car rumor had such a big effect on the stock.