Searching for “best X” is pretty much a complete waste of time anyways unless you add “reddit” to the query these days anyways. Every result you get from a query like that is ads disguised as an article, a high portion of which I suspect are written by AI anyways. It is increasingly more difficult to find good or relevant results to any query and the more AI is introduced in the searching process, the more this loop of garbage is going to be reinforced. Results will only continue to become worse and worse but in a way that you can only tell if you know what inorganic search results look like. I don’t think the majority of people can make this distinction, so if AI is weighting what it returns based on what people look at, it will only continue to degrade itself, consistently serving up the worst slop.I agree.
AI can be very effective for top of the funnel, 5W1H queries. The real problem it runs into is that as you move from top of the sales funnel to the bottom where a sale (aka profit) is made, AI utterly fails there. The most basic example is buying some appliance. Let's say you need a new washing machine. You Google "best washing machines" and you get top 10 lists, reviews, pricing that changes regularly, etc. AI simply can't provide an effective answer to that type of query. But it can tell you what you should consider when buying a washing machine, which is a 5WH1 query.
I am looking forward to a future where websites essentially don’t exist anymore for the average person and the “internet” basically just becomes an AI portal where you input a query or command and are served a result with the majority of people never interfacing with a website themselves.
- 3