Delly
Trakanon Raider
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The article is saying most anyone who knows anything about video games (watching streams especially) knew Blizzard released a card game, they didn't need to get their info from an LoL streamer. Sure, they might have watched a bit on their streams but did they most likely know the game was out there? Probably. I mean it gets pretty high viewership on Twitch so people wouldn't hear about it for the first time on an LoL stream.That article has its share of flaws.
Hearthstone was being streamed by all the top LCS pro players. As I type this, Bjergsen has 30k viewers and OddOne has 17k viewers. You don't think Riot is reacting to this free publicity? This is a business decision that appears was made due to the spike in views and success of Twitch.
Regardless, not same genre.