Those shots from that link are apparently standard no makeup shots that are done for any model -- the base to start from. I'm not sure what point you're trying to make. That link was specifically in response to at least two people saying to find just ONE picture of a naturally attractive woman. That was obviously easy.
Maybe the problem here is you're trying to apply your standards to mine. You might not glance at anyone but the most attractive without makeup, but I would. Meanwhile, I wouldn't be interested in the end of the spectrum that includes the heavily made up. There are plenty of women across the spectrum of no makeup to full on that I'm sure we'd overlap on, but my preferences run one direction and yours the other. But go back to my weight to make your next point since it's impossible that I have never not been a land whale.
Any chance the 98% of women wear makeup statement can be backed up in any meaningful way? I really don't think that's true. Maybe the women you find most attractive do but that's pretty self-selecting.