It's not *every* QB that gets a new deal, though. When we're talking about the Rodgers/Wilson/Ryan/Luck guys, we're talking about elite QB's (or at least QB's with the potential to put up elite seasons. Is Dak that guy? Maybe in this offense with what he has around him, but he's sort of on the edge, outside of the normal level QB you'd see make that jump. Also everyone knew Rodgers/Wilson/Luck deals would be a significant jump over the previous level, and Dak wanting $40M is another significant jump you might not have expected until the next round of elite guys like Mahomes came up for discussion.