I'm with Tad on the idea Brad could fund it with a kickstarter to get going and selling Alpha access to closed beta and so on , and could either build in the alpha/early access cost high enough to not need monthly subs till launch or charge a small fee monthly.
I didn't think of it that way, but you're right. Brad can do an either/or - he doesn't have to do one or the other like I was thinking.
Example:
Reward Level of $1000 for FnFAlpha Access with no monthly fee until live, Uber title, Name reservation for live and a very nice starting item.
Reward Level of $750 for FnFAlpha Access with first month free, but $10 monthly fee thereafter. Uber title, Name reservation and same very nice starting item
Reward Level of $500 for BetaOne Access with no monthly fee until live, less uber title, name reservation and nice starting item.
Reward Level of $250 for BetaOne Access, much-less uber title. Name reservation and same nice starting item. First month of BetaOne free, but $10 monthly fee thereafter until live - then $15 dollars (but $5.00 off for every month you paid or something??).
Reward Level of $150 for BetaThree Access with no monthly fee, yada, yada, yada.
Reward Level of $50 for BetaThree Access with First month free but $10 montly thereafter, yada, yada, yada.
You could even build in something like LOTRO's lifetime sub at very high reward level like:
Reward Level of $10,000 or $15,000. FnF Access and a Lifetime sub to the game, never a sub fee, and name a major NPC King/Queen, etc.