To me this game is irrelevant. You can make this game EQ-esque all you want but if the lore isn't there, it's pointless to me. It's an off brand or a poor attempt at something I would like to experience again. Who knows even if I really want that to begin with... It sounds good to play EQ again or at least something that would be the next chapter of EQ again but who knows how I will feel 3 months after the fact.
Brad is wasting his time in my opinion and honestly, EQNext may be wasting their time. If I want to play EQ then I want to play EQ. I want to believe EQNext will be enjoyable but if they stray too far from EQ, I don't want it. That doesn't mean I want EQ with a graphics update (well, I would like that but not as the next installment) but I want Norrath. I want Freeport, Qeynos, and all deities. I want EC Tunnels, Dorn, Lower Guk. At least I want to know what happens to them. EQNext may do that, honestly, I haven't followed it as closely as I should. However, I don't see me playing a "niche" game with a small community in some half-baked MMO that is intended for some short-sighted money grab.
You either have to leverage a popular IP the build a strong "niche" base if that's what you're going for because new people are not going to be that base you need to be a success. OR... you need to be WoW level to where you just wipe out the competition by sheer popularity, size, and power. It's a tough job. You either appeal to a dormant audience waiting for the second coming of their nostalgia or you appeal to everyone.